The Megachurch Juggernaut The making of McChurch

„The megachurch phenomenon is four decades in the making. Unleashed in the anti-establishment cultural shift of the 1960s, the first modern ritual-less services to gain megachurch traction were harvested in the Crystal Cathedral of Orange County, California. According to the New Yorker, televangelist Robert H. Schuller, founder of Crystal Cathedral, “advocated and launched what has become known as the marketing approach to Christianity.” These tactics included, among other things, referring to church guests as “customers.”  Rooted in Pentecostalism, the megachurch of today is breaking all kinds of new ground. The Madison Square Garden of the south? Yes, that actually is a church. In 2005 Joel Osteen, head pastor and televangelist of the world famous…” Read the full Source :

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