HOW MODERN EVANGELISM CREATES CONSUMERS – ALAN HIRSCH


He says, “The reason why this is the case, because the church growth movement and the way we do evangelism catered to the very thing we need to work against—consumerism. Consumerism, folks, is an alternative religion. It’s not just buying goods and services. People go buy in shopping malls things other than feeding my body and basic needs. They’re looking for purpose, meaning, significance, belonging, community. That’s what it’s called—brand community…In other words the very thing that religion offers to us or ought to is being sought in consumption…” Read more here>>

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